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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Greene 4.0 Transnational Seminars Successfully Concluded

Mileva Marčič   • 27 feb 2026 • 2 min read

On 25 and 27 February, the Greene 4.0 project successfully delivered two transnational seminars, presenting its key achievements and highlighting the long-term value of the B2GreenHub platform for SMEs across Europe.

The first seminar provided a comprehensive overview of the project’s main objectives, results, and impact. Participants were introduced to the five major pillars of Greene 4.0: strengthening regional innovation ecosystems, stimulating cross-border cooperation, creating transnational value chains, increasing user awareness and acceptance, and supporting policymaking through coordinated regional action plans.

A central part of the session was dedicated to the presentation of the B2GreenHub platform, the project’s flagship result, designed as a European innovation hub and one-stop shop for SMEs pursuing green and digital transformation. The platform connects solution providers, technology infrastructures, training resources, assessment and strategic planning tools, funding opportunities, and a growing community of stakeholders. Its core services — including matchmaking opportunities, access to technology portfolios and testing facilities, funding guidance, and tailored training programmes — were presented as practical instruments supporting SMEs along their structured transition pathway.

The seminar concluded with an industry testimonial showcasing a concrete success story that emerged from the project. The presented collaboration demonstrated how SMEs can benefit from strategic support, cross-border matchmaking, and pilot validation in real industrial environments.

The second seminar built upon these results, further exploring the development of a cross-border innovation ecosystem and the long-term sustainability of the project outcomes. Particular emphasis was placed on the integration of Greene 4.0 with EDIH DIGI-SI 2.0, ensuring continued and structured support for SMEs beyond the project’s lifetime. Participants were also informed about the next steps in the platform’s development and its ambition to become a permanent European reference point for green and digital innovation.
For those who were unable to attend or would like to revisit the discussions, recordings of both seminars are available:

• Recording of the first seminar: https://www.youtube.com/watch?v=QjQlOqMYqQs
• Recording of the second seminar: https://www.youtube.com/watch?v=9QQ2W8NX5bQ

Together, the two seminars reaffirmed the importance of transnational cooperation, knowledge exchange, and ecosystem-based innovation in building more sustainable and resilient European business landscapes.

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