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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Smart Specialization

ANALYSIS OF THE SMART SPECIALIZATION STRATEGIES ACROSS THE DANUBE REGION

Purpose: The document aims to analyze and compare the implementation of Smart Specialization Strategies (S3) across the Danube region. It evaluates how each participating country integrates research, innovation, and digital transformation into regional development to promote sustainable, inclusive, and competitive growth.

Themes
- Digital transformation and readiness across industries and countries, 
- Innovation-led regional development within EU and Danube frameworks, 
- Sustainability and green transition in economic modernization,
- Stakeholder collaboration between government, business, academia, and society and 
- Sectoral priorities and challenges in adopting smart specialization approaches 

Short description: This report provides a comprehensive assessment of smart specialization strategies in Danube region countries, focusing on digitalization, innovation capacity, and sectoral strengths. It highlights progress, challenges, and opportunities for each nation in aligning with EU objectives for sustainable, knowledge-based, and digitally empowered regional development.

Developed under project: Danube DNA

MAP OF THE DIGITAL READINESS BY COUNTRY AND INDUSTRY SECTOR ALONG THE DANUBE REGION

Purpose: The report aims to assess and visualize the digital readiness of countries and industry sectors across the Danube Region. It provides a data-driven foundation for policymakers and stakeholders to understand regional strengths, weaknesses, and opportunities for advancing digital transformation in line with the EU’s Smart Specialization Strategy (S3) framework.

Themes
- Digital readiness and competitiveness across the Danube Region,
- Key indicators of digital infrastructure, innovation, and production capabilities,
- Quantitative assessment using the UNIDO EQuIP framework,
- Visualization through digital heatmaps and geomaps and
- Policy insights for sustainable and inclusive digital growth

Short description: This report presents a comprehensive Digital Readiness Assessment of the Danube Region, mapping countries’ progress in infrastructure, innovation, and digital adoption. Through data-driven analysis and visual tools such as heatmaps, it highlights disparities and opportunities to enhance regional competitiveness, guiding strategic investments and policy development toward a digitally advanced and sustainable future.

Developed under project: Danube DNA

GAP ANALYSIS AND TECHNOLOGY SOLUTIONS INVENTORY

Purpose: The purpose of this report is to conduct a comprehensive digitalization gap analysis of SMEs across the Danube Region, identifying key technologies and digital solutions needed to enhance competitiveness in production and logistics. It supports the development of a transnational strategy for synchronized digital transformation aligned with the Danube DNA Network objectives.

Theme
- Digital readiness and transformation of SMEs in the Danube Region,
- Smart Specialization Strategies (S3) and sectoral priorities,
- Identification of key technologies for production and logistics (e.g., AI, IoT, cloud computing, automation),
- Cross-country comparison of digital maturity and industrial strengths and 
- Technology portfolio development to support future joint solutions and pilot projects

Short description: This report presents a transnational analysis of digital readiness gaps among SMEs in the Danube Region and identifies priority technologies for advancing digital transformation in production and logistics. Building on previous analyses, it establishes a technology solutions inventory that serves as a foundation for developing joint, sector-specific digital tools and strategies across participating countries.

Developed under project: Danube DNA

TRANSNATIONAL GUIDELINES FOR THE SMART SPECIALIZATION OF THE DANUBE REGION

Purpose: The document aims to establish transnational guidelines for aligning and coordinating Smart Specialization Strategies (S3) across the Danube Region. It provides a common framework for fostering digital transformation of SMEs through cross-border cooperation, shared innovation priorities, and the development of joint digital solutions.

Themes
- Smart Specialization Strategy (S3) alignment across Danube Region countries
- Cross-border and cross-sector collaboration to support SME digitalization
- Identification of common priority areas and technologies (e.g., Industry 4.0, AI, energy efficiency, sustainable manufacturing),
- Development of transnational thematic groups and partnerships and
- Joint solutions and pilot actions promoting innovation, knowledge transfer, and digital readiness

Short description: This report outlines a transnational framework for smart specialization in the Danube Region, guiding countries in harmonizing their innovation and digitalization strategies. It identifies shared priorities, establishes thematic partnerships, and proposes joint digital solutions and pilot actions to strengthen SME competitiveness and regional cooperation in the transition toward a digitally integrated, sustainable economy.

Developed under project: Danube DNA