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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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B2GreenHub Expert Forum

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Welcome to the B2GreenHub Expert Forum!

Your Space for Expert Advice on Green and Digital Transitions


As part of the B2GreenHub platform, this forum is dedicated to empowering businesses, professionals, and innovators with expert guidance on all aspects of sustainability and digital transformation. Here, you can connect with B2GreenHub experts to find solutions, share insights, and tackle challenges in these dynamic fields.

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How can green technologies affect the job market?

I work in HR and wonder how green technologies will affect the job market. Green technologies are changing the structure of the job market in a similar way to how digitization did in the past. They bring new opportunities, but also lead to the disappearance of some traditional professions. New professions and fields: Renewable energy sources – technicians for the installation and maintenance of solar panels, wind turbines, and biogas stations. Energy efficiency – energy saving specialists, building energy efficiency auditors, passive house designers. Recycling and circular economy – recycling center workers, designers of products made from recycled materials, material flow experts. Sustainable agriculture – precision and organic farming experts, organic farmers. Green transport – electric vehicle developers and service technicians, smart urban mobility planners. Environmental management and consulting – sustainability managers, environmental auditors, ESG strategy experts. Professions that may disappear or change: Jobs in heavy industry dependent on fossil fuels. Traditional energy workers and mechanics without knowledge of new systems. Transport and logistics, unless they switch to low-emission solutions. Overall effect: Green technologies create new, higher-skilled jobs, promote technical and scientific education, and increase demand for innovation and interdisciplinary skills.
General Green & Sustainable materials Green

Alice Reissová

24.10.2025, 19:22

Technology alone is not enough

Green technologies enable savings in energy, water, and resources, but if people do not change their behavior, their benefits are significantly reduced. For example: even the most energy-efficient appliance is useless if it runs unnecessarily for long periods of time; electric cars are not environmentally friendly if they are charged using carbon-based electricity; recycling systems do not work if people do not sort their waste. Human behavior has a decisive influence Consumption habits – reducing excessive consumption, preferring local products, wasting less food. Attitudes and values – concern for the environment, responsibility towards future generations. Education and awareness – ecological thinking from childhood increases the effectiveness of technology implementation. Political will and public pressure – people's behavior (voting, purchasing) also influences the direction of technological development. Technology + behavior = real change The most effective approach is a combination of both: technology provides the tools, human behavior determines how and whether these tools are used. Summary: Without a change in human behavior, even the best green technologies are only a half-solution. A truly sustainable future arises where technological progress is combined with a responsible approach.
General Green & Sustainable materials Green

Alice Reissová

24.10.2025, 19:18

A serious question: why is the introduction of green innovations progressing so slowly?

No, this isn’t trolling – I’m genuinely curious whether you’re satisfied with the pace of implementing sustainable solutions. And if not – why do you think this process is moving so slowly? What’s holding it back the most? And what would it take to speed things up? Money? Ideas? New regulations? Or maybe you have a different view – perhaps in your country or region the green transition is happening smoothly? Share your thoughts!
General Renewable energy technologies Waste reduction and Recycling Technology Energy-Efficient Technologies Green & Sustainable materials Carbon Capture & Storage Technologies Green

Kacper Miodoński

24.10.2025, 16:01

The Enduring Relevance of ESG: Sustainability in SME Credit Decisions Despite Political Shifts

While recent media coverage has suggested that the European Green Deal is losing momentum and that sustainability requirements are being softened, this perception does not reflect the financial sector’s regulatory reality. Indeed, measures such as the Capital Requirements Regulation (CRR) and the Corporate Sustainability Reporting Directive (CSRD) continue to oblige banks and financial institutions to integrate ESG risks into their credit risk assessments. Consequently, it is misleading to believe that sustainability has lost significance. Even if small and medium-sized enterprises (SMEs) are not directly subject to mandatory sustainability reporting, ESG factors remain relevant for them—particularly through indirect mechanisms such as the Omnibus Regulation, which encourages or, in practice, compels SMEs to engage with sustainability topics via their relationships with larger, regulated partners (EY). In the summer of 2024, as part of the INTERREG Central Europe project GREENE 4.0, we hosted an event at a regional bank in Austria that brought together numerous SMEs and financial experts. The discussions clearly showed that ESG considerations remain a key element in the financial sector. Despite changing political narratives and a perceived easing of sustainability obligations, the regulatory framework - such as the CRR and CSRD - continues to require banks to integrate ESG risks into their credit risk assessments. Accordingly, no weakening of ESG relevance can be observed in the credit market. On the contrary, sustainability-related factors such as environmental performance, energy efficiency, and governance structures continue to play a decisive role in lending decisions. These findings are also supported by recent empirical research from the University of Applied Sciences Kufstein Tirol. The study investigates how ESG-related credit risks are currently assessed by financial institutions across Austria. Within this nationwide qualitative study, experts from various banks were interviewed to explore how ESG factors are integrated into credit risk management, how well SMEs are prepared for these requirements, and what trends can be observed in practice. The findings reveal a clear consensus: ESG and the associated risks remain highly relevant in credit assessment. While banks increasingly recognize the need to evaluate sustainability performance systematically, many SMEs still show room for improvement—particularly when it comes to building a reliable data foundation for ESG reporting and risk disclosure. At present, ESG risks do not yet directly translate into higher lending rates, but experts agree that this is likely to change in the near future. As sustainability integration advances, companies with higher ESG risks can expect higher credit spreads, or in cases of insufficient ESG engagement, even restrictions in access to financing. In such scenarios, enterprises that fail to address sustainability effectively risk excluding themselves from an essential source of capital. Banks clearly continue to integrate ESG criteria into their credit-risk assessments, showing that sustainability remains a core element of financial evaluation. Even for SMEs without direct reporting obligations, ESG performance increasingly signals stability, innovation, and long-term resilience to lenders and investors. This moment of regulatory flexibility offers SMEs an opportunity to strengthen their sustainability foundations - by improving data quality, adopting digital tools, and enhancing transparency in their operations. Such efforts will not only prepare them for future regulatory requirements but also improve their creditworthiness and market positioning. Those who act proactively can secure better financing conditions and build lasting trust with financial partners, while those who postpone action risk higher credit costs or limited access to funding once ESG criteria become more strictly enforced again.
General Green & Sustainable materials Green

Selina-Maria Schiller

23.10.2025, 9:29
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