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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Home > Resources > IMPROVE > Assessment and Planning

Assessment and Planning

The Toolbox

Purpose: The Toolbox is designed to guide manufacturing companies through the step-by-step process of creating and implementing a sustainability program. It provides structured support to help businesses evaluate, plan, act on, and communicate their green and digital transformation efforts effectively.

Short description: The Toolbox is a practical, 8-step resource hub tailored for manufacturing companies beginning or advancing their sustainability journey. It includes guides, templates, tutorials, and case studies to help organizations develop robust sustainability programs—from self-assessment to implementation and reporting. With expert support and real-world examples, it turns sustainability goals into actionable strategies.

Target audience: Manufacturing companies—especially SMEs—seeking to adopt sustainable and digital practices. It's particularly suited for organizations in sectors like electronics, food and beverage, pharmaceuticals, metals, plastics, machinery, and building materials that want structured, hands-on guidance in their green transition.

Developed under project: GREENE 4.0

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Business Model Generator

Purpose: To help companies quickly create, evaluate, and improve business models by guiding them step by step through key strategic decisions.

Short description: The Business Model Generator is an interactive tool that helps build and refine business models in a structured way. By answering guided questions, users can define value proposition, target customers, revenue streams, and cost structure, identify gaps or risks, and explore improvements to their overall business strategy.

Target audience: Small and medium-sized enterprises (SMEs)

Disclaimer: This tool is intended to support business model development and does not constitute legal, financial, or business advice. Use of the tool, including any inputs and outputs, is entirely at the user’s own risk. The provider assumes no liability for any damages or losses arising from the use of the tool or its results.

This tool uses AI (ChatGPT). AI-generated suggestions are provided for informational purposes only and may be inaccurate, incomplete, or unsuitable for specific use cases. Users are solely responsible for how they interpret and use AI-generated content and are strongly advised to have all outputs reviewed by qualified professionals before use.

Developed under project: GREENE 4.0

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Market Pulse

Purpose: To help SMEs accurately predict market demand using AI-driven forecasting so they can make informed decisions about production, inventory, and investments, ultimately reducing risks and improving competitiveness.

Short description: Market Pulse is an AI-powered online tool that analyzes data such as sales trends, market share, GDP growth, marketing investments, and seasonality to generate reliable market forecasts. It allows SMEs to upload data and receive numerical and visual predictions through a simple, user-friendly interface.

Target audience: Small and medium-sized enterprises (SMEs) seeking to improve production planning, inventory management, and investment decisions through data-driven demand forecasting.

Developed under project: Danube DNA

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InvestPlanner

Purpose: To provide entrepreneurs and businesses with an advanced, AI-supported tool for planning, analyzing, and documenting business ideas or projects, enabling the creation of high-quality investment studies and business plans quickly, accurately, and professionally.

Short description: InvestPlanner is an AI-powered application that streamlines the development of investment studies and business plans. It offers intelligent content assistance, section-by-section analysis with recommendations, KPI analysis and improvement, and automated professional PDF generation. The tool enables users to perform market, technical, and financial assessments, improve project concepts, and compare planned versus actual outcomes, ensuring reliable and well-structured investment documentation.

Target audience: Entrepreneurs, start-ups, SMEs, business managers, consultants, and other stakeholders involved in preparing business plans, investment studies, or project proposals.

Developed under project: Danube DNA

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Digital Readiness Analysis – AI Solution

Purpose: To help SMEs assess their digital readiness using an AI-based assessment tool, identify gaps in their digital maturity, and receive targeted recommendations that support their digital transformation and competitiveness within cross-border value chains.

Short description: The DRA AI Solution (Digital Readiness Analysis with an AI-based assessment) is an intelligent evaluation tool that enables SMEs to quickly and systematically assess their level of digitalization. Based on an AI-supported analysis, it identifies areas for improvement and provides specific recommendations for planning effective digital transformation steps. The solution is available in Slovak, Serbian, and Hungarian and will continue to be operated and further developed beyond the Danube DNA project.

Target audience: Small and medium-sized enterprises (SMEs) across the Danube Region—particularly those seeking to start or accelerate their digital transformation and enhance their competitiveness in cross-border value chains.

Developed under project: Danube DNA

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