Internationalisation and innovative capacity growth
Country: Bosnia and Herzegovina
Focus area:Business
Thematic area:
Business competences for Growing companies
Type of service provided: Market Expansion and International Growth support
Training objectives – gained knowledge after completing the training
The training is designed to strengthen the internationalisation capacities and innovation readiness of SMEs, business support organisations, clusters, and startup ecosystems operating in dynamic and competitive markets.
After completing the training, participants will gain practical knowledge and competencies in the following areas:
Understanding international market access strategies and identifying suitable export and cooperation opportunities within EU and international markets;
Improving business competitiveness through innovation management, digital transformation, and sustainable business development approaches;
Using European support instruments, funding opportunities, and business support services available through initiatives such as the Enterprise Europe Network (EEN), Interreg, Horizon Europe, Erasmus+, and other EU programmes;
Developing international partnership-building skills, including participation in B2B matchmaking events, brokerage activities, and transnational cooperation platforms;
Strengthening capacities for green and digital transition, including circular economy principles, Industry 4.0 approaches, sustainability-oriented innovation, and ESG-related business practices;
The training combines strategic insights, practical examples, case studies from EU-funded projects, and hands-on experience gained through direct work with SMEs and innovation support initiatives in the Western Balkans.
Who can benefit from the training
The training is particularly relevant for:
Small and medium-sized enterprises (SMEs) seeking internationalisation and export growth;
Manufacturing companies interested in innovation, digitalisation, and Industry 4.0 solutions;
Green and circular economy businesses;
Startups and scale-ups aiming to access international markets and innovation networks;
Women-led businesses and social enterprises;
Business support organisations, chambers of commerce, development agencies, and clusters;
Companies interested in EU funding opportunities and participation in international projects;
SMEs from sectors such as metal processing, wood processing, food industry, creative industries, tourism, engineering, and advanced services.
The training is especially beneficial for organisations from the Western Balkan
Value and impact of the training
Recommended training duration for SMEs
The optimal duration of the training depends on the profile, experience level, and strategic needs of participating SMEs. Based on practical experience from Enterprise Europe Network activities and EU-funded capacity-building projects, the following structure is recommended:
Standard training format
2-day intensive training (12–14 hours total)
This format is considered the most effective balance between strategic learning, practical interaction, and operational feasibility for SMEs.
Day 1
Internationalisation strategies and export readiness
Access to EU markets and international business cooperation
Innovation management and competitiveness tools
Enterprise Europe Network services and EU support mechanisms
Day 2
Digital transformation and Industry 4.0 approaches
Green transition and circular economy opportunities
EU funding programmes and project participation
B2B matchmaking, networking, and practical case studies
This format allows enough time for interactive discussions, practical examples, workshops, and exchange of experiences among participants.
Alternative formats
Short executive workshop
Half-day or 1-day training (4–7 hours)
Suitable for:
introductory awareness sessions,
chambers of commerce events,
startup bootcamps,
conferences and SME forums.
Focus is placed on key trends, opportunities, and practical tools for internationalisation and innovation.
Is this service the right solution for you or your company? Send us an inquiry.
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