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Problem statement
Many SMEs still handle enquiries and orders through scattered channels (phone calls, inconsistent emails and messages). This makes communication fragmented and key information is often missing, such as product/service type, quantity, technical specification or required delivery date. As a result, teams spend time asking follow-up questions, quotations take longer, misunderstandings appear at the offer stage, and some requests are overlooked or answered too late. This solution replaces unstructured communication with a structured website form that guides the customer step by step through an enquiry, quotation request or order. It collects the essential data in one place from the start, reducing back-and-forth and speeding up a clear response.
Main outcome
The solution is expected to shorten the time needed to handle enquiries by reducing back-and-forth questions about missing requirements and by collecting all data necessary for a rapid quotation at the beginning of the process. With complete information provided in a consistent format, the quotation stage becomes clearer and less prone to misunderstandings. The structured approach also lowers the risk that an enquiry is missed or forgotten, because requests are captured in a single place instead of being spread across different channels. Overall, automating this early stage reduces administrative effort and allows the company to respond faster with more concrete offers, improving customer service quality and increasing sales efficiency.
