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OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Content Factory for Social Media

CreativIQ|Technology Solution Provider
EU project:GREENE 4.0
Country

Slovenia

General focus area

Digital

Specific focus area

Data Analysis and Artificial intelligence

Sector

General

Problem statement

The solution addresses the complex challenge of efficiently creating, customizing, and publishing content across multiple social media platforms, each with unique format requirements, user expectations, and algorithmic behaviors. Content creators and marketing teams often struggle with time-consuming, repetitive tasks and inconsistent brand messaging due to manual adaptation processes. This solution tackles the lack of scalable, AI-powered workflows by introducing an automated system that generates optimized content tailored to platform-specific rules and delivers optimized, ready-to-use designs.

Main outcome

The solution significantly reduces time spent on content creation through AI-driven automation, enabling a 60% decrease in manual workload. Businesses gain higher productivity, more consistent brand messaging, and improved engagement across platforms due to optimized, platform-specific content. The system accelerates approval cycles, increases publishing frequency, and reduces errors through schema-based checks. Expected outcomes include higher lead generation, improved internal workflow efficiency, greater content consistency (>95%), and measurable increases in audience engagement (1.8–2.5% vs. baseline 1.2%). The solution also provides centralized archiving, better reuse of assets, and scalable processes that support growth without additional staffing.

The solution introduces a modular, AI-driven content factory that combines dynamic prompt engineering, schema-based content structuring, and multi-platform publishing automation. It leverages external sources (e.g. Google Docs) for centralized prompt and schema management, enabling non-technical users to update content logic without code changes. The system includes an intelligent content generation agent that adapts outputs to platform-specific formats (X, Instagram, LinkedIn, etc.), AI-powered image generation with brand alignment, and real-time web search for contextual relevance. It also features workflow automation in Telegram, HTML optimization in Gmail, and automated archiving in Google Drive.