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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Digital Experience Lab
Infrastructure
GREENE 4.0
Country: Austria

Focus area: Digital

Expertise

Market areas:

Electronics

Type of technological solutions that can be tested in center:

Data Analytics and Artificial Intelligence

Description of center’s mission and objectives

The center serves a diverse range of stakeholders, including regional companies, students, and other research institutions. Its mission is to enhance the understanding of customers' digital experiences. To achieve this, the center employs advanced technologies such as artificial intelligence and eye-tracking.

Description of center’s facilities and equipment

"Mobile Eyetracking Lab. Also AI expertise available. Enhance Your Marketing with Eye-Tracking Technology: Through modern and scientific research, users such as agencies, start-ups, companies, organizations, and political entities can review and optimize their advertisements, product placements, websites, apps, and other touchpoints with their target audience."

We have Tobii Pro Glasses 2, a shimmer (GSR), an eye-tracking bar and a software solution to analyze eyetracking data.

https://www.fh-kufstein.ac.at/digital-experience-lab

Highlighted Reference

Digital Experience Lab's Services, Trainings, Solutions