Project:

Partners involved:


Dudzik Ice Cream
Dudzik Ice Cream is a family-owned ice cream producer, making high-quality, natural ice creams since 1971. Located in Dobczyce, Lesser Poland, the company has operated its retail shop in the same location for over fifty years. Dudzik is recognized for its traditional recipes and artisanal approach, offering a wide variety of flavors made from premium ingredients. Alongside maintaining high standards of quality and craftsmanship, the company also focuses on sustainable practices in its production.
Size:
Micro company (< 10 employees and/or turnover or balance sheet total ≤ EUR 2 million)
Sector:
Food & Beverage
Country:

Poland
Region:
Malopolska Region

Florian Bouron
Florian Bouron is a web and mobile app consultancy led by a freelance developer with over a decade of experience in building websites and mobile applications, offering expert development and project support.
Sector:
Digitalization and Connectivity
Country:

Poland
Region:
Malopolska Region

Dudzik Ice Cream faced a growing number of repetitive inquiries from customers and partners regarding daily offers, availability, special orders, and ice cream production. All questions had to be answered directly by staff, which increased their workload and extended customer waiting times due to the lack of any self-service system. Moreover, the website did not provide easy contact options, online ordering, or clear information about event services, large individual orders, and B2B cooperation. This limited operational efficiency, slowed communication, and reduced opportunities for business growth and partnerships.
The pilot solution was the implementation of a structured online contact form on the company’s website. This solution enabled customers and business partners to quickly submit questions regarding availability, special orders, event services, and cooperation directly online.
The form structured inquiries into clear categories (e.g., individual orders, event catering, B2B collaboration), allowing the company to better organize and prioritize requests. By introducing this digital communication tool, the business reduced repetitive questions, shortened response times, improved customer experience, and streamlined internal workflow without overloading staff.
After introducing the online contact form, the company experienced a noticeable improvement in communication and workflow. The number of repetitive in-person and phone inquiries decreased, as customers could now submit questions and requests directly through the website.
B2GreenHub supported the process with initial coordination as well as the definition of the pilot scope, objectives and timelines.
- Start by identifying the most frequent customer questions and operational bottlenecks.
- Implement a simple digital solution, such as a structured contact form, before investing in complex systems.
- Clearly categorize inquiries (e.g., individual orders, events, B2B) to streamline internal handling. Ensure the website provides visible, easy-to-use contact options.
- Monitor response times and adjust processes regularly. Even small digital improvements can significantly reduce staff workload and improve customer experience.