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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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B2GreenHub supports

Joint material testing 


Project:

Partners involved:

Solution Seeker:

Szimbio Lab

The company researches mycelium-based solutions for replacing fossil-based packaging items 

Size:

Micro company

Sector:

Other

Country:

Hungary

Region:

Budapest, Pest County

Solution Provider:

Ugrinpack

SME working in packaging manufacturing, with innovative, green solutions 

Sector:

New Green Materials

Country:

Hungary

Region:

Leányvár, Pest County 

Challenge

Szimbio Lab, a sustainable materials innovator, was developing novel packaging solutions from mycelium. While the concepts showed strong potential, the company faced challenges in validating material performance, durability, and thermal resistance, as well as assessing environmental impacts such as life cycle performance and carbon footprint. As a small innovative enterprise, Szimbio Lab lacked in-house testing infrastructure and expert capacity to comprehensively evaluate material properties and market readiness. Without validated performance data and a structured market validation plan, scaling the solution and engaging potential domestic and international partners remained a challenge. 

Solution & Result

The pilot solution was delivered by Ugrinpack and focused on providing targeted technology mentoring, material performance validation, and structured market preparation for the contest winner, Szimbio Lab. The implemented activities included expert-led technology mentoring to refine material concepts, laboratory-level testing of key performance parameters such as thermal resistance and durability, and environmental assessments including life cycle assessment (LCA) and carbon footprint evaluation. These activities generated reliable, comparable data to support both technical development and sustainability claims. In parallel, Ugrinpack supported the development of a market validation plan, helping Szimbio Lab identify relevant use cases, regulatory considerations, and potential customers. The pilot also facilitated connections with domestic and international partners, strengthening the company’s positioning within the packaging value chain. As a result, Szimbio Lab achieved improved technical confidence in its material solutions, enhanced credibility toward potential partners, and clearer pathways for market entry and scaling. The pilot demonstrated how targeted expert support and testing services can accelerate innovation readiness for small, sustainability-driven enterprises. 

Learning tips & recommendations

The pilot highlighted the importance of combining early-stage innovation with expert validation and market-oriented thinking. For the contest winner, access to external testing and mentoring significantly reduced technical and sustainability-related uncertainty and accelerated decision-making. For the solution provider, the pilot confirmed the value of hands-on collaboration with innovative SMEs.

Key recommendations include clearly defining the innovation challenge and validation needs at the outset, prioritising material performance and environmental assessment early in development, and complementing technical testing with structured market validation planning. Short, focused pilots are an effective way to test feasibility, strengthen credibility, and prepare innovations for partnerships and scaling.