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OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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B2GreenHub supports

MDG International doo and SERDA in matching innovative business ideas with relevant EU funding opportunities using AI technology

AI-Powered Funding Call Matcher

Project:

Solution Seeker:

MDG International d.o.o.

MDG International d.o.o. is a Bosnia and Herzegovina-based metal manufacturing company specialised in producing high-quality metal components and industrial solutions for international markets, with a strong focus on innovation and continuous development.

Size:

Mid-sized company (< 250 employees and/or turnover ≤ EUR 50 million or balance sheet total ≤ EUR 43 million)

Sector:

Metal

Country:

Bosnia and Herzegovina

Region:

Canton Sarajevo

Partner Organization:

Sarajevo Economic Region Development Agency - SERDA

SERDA is a regional development agency promoting innovation, entrepreneurship, digitalisation and sustainable economic development through EU-funded projects, business support services and multi-stakeholder cooperation.

Sector:

Regional Development, Innovation Support, and SME Development

Country:

Bosnia and Herzegovina

Region:

Canton Sarajevo

Challenge

MDG International continuously monitors opportunities to finance innovation, digitalisation, and further business development through European Union funding programmes.
However, the process of identifying relevant funding calls was complex, time-consuming, and required searching across numerous portals and databases. An additional challenge was assessing the eligibility criteria and determining the alignment of individual calls with the company’s needs and strategic development objectives, which required significant internal resources. As a result, there was a risk that valuable funding opportunities could be overlooked. The company therefore required a more efficient solution to simplify the identification of relevant funding calls, accelerate the decision-making process, and enable a stronger focus on opportunities that best support its long-term strategic goals.

Solution & Result

As part of the Danube DNA pilot activities, MDG International tested the AI-Powered Funding Call Matcher,
a digital tool developed to improve the identification and matching of relevant EU funding opportunities. With expert support from SERDA, the company gained practical knowledge on how to use the tool and apply it to identify funding opportunities aligned with its business needs, development objectives, and investment priorities.
By using the B2GreenHub platform, the process of searching for and selecting relevant funding calls became faster, simpler, and more efficient, significantly reducing the time required to identify potential funding sources. During the pilot, the company identified a greater number of relevant EU funding opportunities, improved its awareness of available funding programmes, and further strengthened its internal capacity for planning and preparing future development and innovation projects. The pilot demonstrated that the application of AI technology can significantly enhance the process of identifying funding opportunities while contributing to more effective strategic planning and supporting the long-term growth and competitiveness of SMEs.

Learning tips & recommendations

Companies facing similar challenges are encouraged to clearly define their development objectives, investment priorities, and innovation needs before searching for funding opportunities. The use of AI-powered digital tools can significantly accelerate the identification of relevant funding calls and facilitate the selection of opportunities that best match business needs. At the same time, continuously monitoring available funding programmes, regularly refining project ideas, and collaborating with business support organisations such as SERDA can contribute to the preparation of higher-quality project proposals and more effective use of available funding opportunities. The experience gained through the pilot demonstrated that combining AI-based solutions with expert support enables more efficient planning of development activities and enhances companies' readiness to participate successfully in future EU-funded projects.

Testimonials

Name and Surname  | Hana Hysenaj
Company name  | MDG International d.o.o.
Statement  | "TThe AI Funding Call Matcher significantly simplified our search for EU funding opportunities and helped us identify relevant calls much faster. The pilot demonstrated how AI can support better business planning and innovation."