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OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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B2GreenHub supports

InvestPlanner supports SMEs in turning business ideas into stronger plans, improved KPIs and professional reports

InvestPlanner

Project:

Solution Seeker:

Industrijski park Nova Gradiška d.o.o.

IPNG develops and manages an investment zone and provides business and technological support services for entrepreneurs, investors and SMEs in Nova Gradiška.

Size:

Small company (< 50 employees and/or turnover or balance sheet total ≤ EUR 10 million)

Sector:

Other

Country:

Croatia

Region:

Brod-Posavina

Partner Organization:

TERA Tehnopolis

TERA Tehnopolis is a regional centre for technology transfer supporting innovation, offers services in business planning, internationalisation, digitalisation, and IP management. It has supported over 160 startups and 250 SMEs and leads initiatives like the “Be the Role Model™” exhibition.

Sector:

Circular Economy, SME support, digitalization

Country:

Croatia

Region:

Osijek-Baranja

Challenge

Industrijski park Nova Gradiška supports entrepreneurs, investors and SMEs through an investment zone and business-technological services. A recurring challenge is that entrepreneurs often have promising ideas but lack a clear structure for turning them into complete investment documentation. In practice, important elements such as target users, market logic, costs, revenues, financing needs and feasibility indicators may remain fragmented. For a business support organisation, this creates a need for a practical tool that can help guide users from an initial idea to a clearer and more credible investment proposal.

Solution & Result

The challenge was addressed by piloting InvestPlanner as an AI-supported tool for business definition, business analysis and investment study creation. IPNG tested how the solution can support entrepreneurs and business support organisations in structuring investment ideas, improving business logic and preparing professional planning outputs.
The pilot resulted in a clearer advisory approach for guiding entrepreneurs and investors through the investment planning process. It helped IPNG better understand how a digital tool can support the preparation of structured business inputs, improve consistency of documentation and connect descriptive project information with financial feasibility. The main practical result was a reusable workflow for supporting SMEs from an initial business idea toward a more complete investment proposal.

Learning tips & recommendations


Business support organisations should first help entrepreneurs define the basic elements of their investment idea: offer, target users, market need, operating model, expected costs, revenues, financing needs and key risks. Digital tools such as InvestPlanner can then be used to structure the information, identify weak or missing sections and prepare a first professional draft. However, AI-supported outputs should always be checked by an expert. The best approach is to combine the tool with advisory experience and use it as a practical support method for SMEs and investors.