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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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B2GreenHub supports

Vovk Turizem and Pomurje Technology Park in identifying funding opportunities for tourism and natural products through an AI-powered matching tool

AI-Powered Funding Call Matcher

Project:

Solution Seeker:

Vovk Turizem

Vovk Turizem is a tourism and product development company focused on natural products, beekeeping-bas

Size:

Micro company (< 10 employees and/or turnover or balance sheet total ≤ EUR 2 million)

Sector:

Tourism / Food & Beverage

Country:

Slovenia

Region:

Pomurje

Partner Organization:

Pomurje Technology Park

Pomurje Technology Park supports SMEs through innovation services, digital transformation, entrepreneurship support and access to national and European funding opportunities. It helps companies develop new solutions, strengthen competitiveness and identify opportunities for growth and sustainable development.

Sector:

Digitalisation, innovation, SME support

Country:

Slovenia

Region:

Pomurje

Challenge

Vovk Turizem was looking for funding opportunities to support the development of tourism services and natural products, including functional food. However, identifying suitable funding calls across different sources was time-consuming and complex, requiring careful assessment of eligibility, scope, budget and deadlines. The company also had limited experience with structured funding searches and AI-supported tools, which made it more difficult to efficiently identify relevant opportunities aligned with its business activities and development plans.

Solution & Result

Pomurje Technology Park supported Vovk Turizem through the B2GreenHub platform by first introducing the NLS solution as a complementary tool for product development and then guiding the company through the AI-Powered Funding Call Matcher. The company used filters, keywords, Quick Search and Ask AI to identify funding opportunities related to tourism, natural products and functional food development. The selected calls were jointly reviewed to assess eligibility, scope, budget and deadlines. Vovk Turizem was also introduced to the AI Proposal Preparation Toolkit, which supported the development of project concepts and initial proposal content. As a result, the company achieved a more structured and efficient funding search process, improved its ability to identify relevant opportunities and strengthened its capacity to develop project ideas aligned with its business activities.

Learning tips & recommendations

Clearly define your business activities, development priorities and product focus before starting the funding search. Use a combination of filters, keywords and AI-supported tools to improve the relevance of results. Always verify identified funding calls by reviewing eligibility, scope, budget and deadlines. Practical guidance and hands-on testing significantly improve understanding, while structured tools can help transform ideas into funding-ready project concepts.