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By adopting eco-friendly and digital solutions across production, operations, administration, marketing, and sales, businesses can reduce their environmental impact while enhancing and market appeal. Embrace these efficiency strategies to position your company at the forefront of the green economy. Embrace these strategies to position your company at the forefront of the green economy.

OUTBOUND LOGISTICS

Activities involved in converting the inputs into finished products and services. This includes manufacturing, assembling, packaging and testing.

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CUSTOMER SERVICE

Supporting and enhancing the product or service after sale, including customer support, warranties, repairs and maintenance.

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OPERATIONS

The process of transforming inputs into finished goods or services, including tasks like manufacturing, assembling, packaging and testing.

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MARKETING & SALES

Promoting and selling products or services through activities like advertising, sales efforts, pricing and managing distribution channels.

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INBOUND LOGISTICS

 Receiving, storing, and managing materials or inputs that are essential for the production process.

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INFRASTRUCTURE

Company-wide systems and structures that support the entire value chain, such as finance, accounting, legal and organizational structure.

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HUMAN RESOURCE MANAGEMENT

Recruiting, training and managing the company's workforce.

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TECHNOLOGY DEVELOPMENT

Engaging in research, innovation and technological advancements to improve products or services.

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PROCUREMENT

Sourcing and purchasing materials or inputs required for production.

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Cyrkl Marketplace
Country: Czech Republic

Focus area:Green, Digital

Thematic area: Digitalization and Connectivity, Data Analytics and Artificial Intelligence, Waste reduction and Recycling Technology

TRL phase: TRL 9 - actual system launched on the market (System launched)

Addressed business processes: INBOUND LOGISTICS process , PROCUREMENT process , TECHNOLOGY DEVELOPMENT process , INFRASTRUCTURE process , OUTBOUND LOGISTICS process , MARKETING & SALES process

Expected benefits

Improving reliability and risk reduction
Reduction of costs
Improving productivity
Simplification of operations
Improving business predictability
Greater accessibility to customers
Turnkey solution
Increased consistency of the process

Cyrkl Marketplace

Solution overview

Cyrkl is a cloud-based circular-economy platform that connects companies looking to dispose of waste or residual materials with those who can reuse, recycle, or purchase them. By transforming waste streams into tradable commodities, Cyrkl tackles the problem of high disposal costs, regulatory complexity, and inefficient resource use. Target users include manufacturing firms, distributors, construction companies, retailers, and logistics operators that generate by-products or surplus materials requiring sustainable handling. Instead of paying steep fees to landfill operators, users can list their waste on Cyrkl’s digital marketplace, find buyers or recyclers, and even earn revenue from sellable fractions—thereby reducing costs, minimizing environmental impact, and meeting ESG targets.

Key features

"Europe’s Largest Digital Waste Marketplace: Cyrkl aggregates over 14 000 registered buyers and recyclers, enabling rapid matches for virtually any waste stream—plastics, metals, chemicals, or specialty by-products—without per-transaction fees. Integrated Waste-Management Consulting (“Cyrkl Consulting”): Beyond the marketplace, users gain access to specialized services such as Circular Waste Scans, pre-demolition audits, and regulatory compliance checks, ensuring they extract maximum value from each stream. “Waste Copilot” Hands-On Service: For companies needing full-service support, Cyrkl offers end-to-end management—logistics coordination, ESG reporting, and continuous optimization—under a transparent cost model. Certified and Compliant Network: All platform partners (recyclers, logistics providers) undergo verification, often holding certifications like Blue Angel or ISOH, giving sellers confidence in environmental compliance and traceability. Real-Time Analytics & Reporting: Built-in dashboards track diversion rates, CO₂ reductions, and cost savings by stream, offering actionable insights without additional BI tools. "

Integration and adaptability in manufacturing environments

Because Cyrkl is purely digital, it requires no on-site hardware changes; companies simply register, upload waste-stream descriptions (via CSV import or manual entry), and set parameters such as quantity, quality, and location. Manufacturing ERP or waste-tracking systems can feed data directly into Cyrkl via API or scheduled CSV exports, ensuring minimal administrative overhead. Filters allow customization by waste type, volume, and regulatory region, tailoring matches to specific production-line by-products (e.g., off-spec plastics or metal shavings). Since the platform is accessed via standard web browsers, it integrates seamlessly with existing IT infrastructures—no special equipment is needed on the shop floor.

Implementation support and training for manufacturers

"Onboarding & Data-Mapping Workshops: Cyrkl’s implementation team conducts virtual or on-site sessions to align each manufacturer’s waste-category taxonomy with the marketplace’s taxonomy, ensuring accurate listings from day one. Dedicated Account Managers: Every new client is assigned a Waste-Management Expert who handles initial uploads, negotiates first trades, and coordinates logistics if desired. Webinars & Video Tutorials: A library of pre-recorded webinars covers best practices for waste sorting, listing optimization, and leveraging analytics dashboards; live Q&A sessions occur monthly. Case-Study Guides & White Papers: Step-by-step success stories across sectors (manufacturing, food & beverage, retail) highlight strategies to maximize landfill diversions and revenue recovery. 24/7 Online Helpdesk: Email and chat support resolve technical issues, assist with regulatory questions, or facilitate introductions to appropriate recycling partners. Post-Implementation Reviews: Quarterly performance reviews analyze diversion rates, CO₂ offsets, and cost savings, suggesting process adjustments or new revenue opportunities."

Sustainability, compliance and certifications in the EU

Cyrkl operates under strict adherence to EU waste-management directives (e.g., Waste Framework Directive 2008/98/EC) and GDPR for data privacy. All recycling and logistics partners listed on the platform must hold valid permits (e.g., for hazardous-waste handling, transfer, or end-use) and often maintain certifications such as Blue Angel, ISO 14001, or Eco-Management and Audit Scheme (EMAS). By vetting each partner, Cyrkl guarantees that every trade complies with local and EU regulations on resource recovery and environmental protection.

Use cases

Example of successful implementation of solution in manufacturing company.

Zentiva, a leading pharmaceutical manufacturer, leveraged Cyrkl to transform its packaging waste stream into a revenue source. Faced with costly disposal and strict regulatory requirements for pharmaceutical packaging, Zentiva listed their sorted packaging materials (plastic blisters, cardboard boxes) on Cyrkl’s marketplace. Within weeks, they identified a certified recycler willing to pay for clean, separated streams rather than charging disposal fees. HSE Manager Daniel Serek noted that “instead of destroying packaging, we now sell it—Cyrkl is a reliable partner in achieving our environmental goals.” As a result, Zentiva reversed an annual €15 000 disposal expense into a €5 000 revenue stream within six months, while maintaining full regulatory compliance with pharmaceutical‐grade waste handling.

Case studies or testimonials showcasing the impact of the solution on real-world operations.

"Zentiva (Pharmaceutical Production) Before Cyrkl, Zentiva paid a third‐party contractor €15 000/year to destroy or responsibly dispose of packaging waste under strict EU pharmaceutical regulations. After onboarding Cyrkl, they uploaded detailed waste profiles (e.g., blister packs, cardboard cartons) via a simple CSV import. Within one month, Cyrkl matched them with a Blue Angel–certified recycler who offered €50/tonne for clean, separated plastic and €20/tonne for cardboard. Over six months, Zentiva realized €5 000 in net revenue while eliminating their prior disposal costs—representing a 133 % swing in cash flow. Regulatory compliance remained airtight because all Cyrkl partners were vetted for hazardous‐waste permits (e.g., EU Hazardous Waste Directive 91/689/EEC). Zentiva’s HSE team praised Cyrkl’s built-in audit trail: “Every transaction—including transporter permits and end-use certificates—is stored on the platform, simplifying our quarterly regulatory reporting.” cyrkl.com Bergmann (Glass Container Manufacturer) A mid-sized glass-bottle manufacturer in Germany faced escalating waste-container transport costs. They switched to Cyrkl Consulting’s “Waste Copilot” service, which recommended Bergmann press containers to compress broken glass cullet on-site. Cyrkl coordinated the container installation, trained plant staff, and facilitated contracts with local recyclers. In the first quarter: Daily 40 m³ pickups of crushed glass were replaced by weekly 22 m³ press-container collections. Transportation and disposal costs fell by 80 %, saving approximately €12 000 in three months. Labor time spent on waste handling dropped by 40 %, allowing maintenance technicians to focus on production rather than waste logistics. CO₂ emissions from haulage decreased by 60 %, aligning with the company’s sustainability targets. Plant Manager Markus Vogel remarked: “Cyrkl helped us see that our ‘waste’ was a valuable resource. The press container solution alone paid for itself in savings within six months.” All recyclers involved held ISO 14001 and Blue Angel certifications, ensuring EU compliance."

Link to the solution video or pdf technical documentation.

"Cyrkl Platform Overview & Technical Brochure (PDF): A detailed product sheet—covering marketplace functionality, API integration, compliance workflows, and partner‐vetting criteria—can be downloaded here: https://www.cyrkl.com/consulting (scroll to “DOWNLOAD PRODUCT SHEET PDF”) Demo Video: For a walkthrough of Cyrkl’s user interface, live matching process, and analytics dashboards, play this demonstration video: https://www.cyrkl.com/en (click “Learn more” under “Join the largest recycling marketplace”) "

ROI & Costs

Expected return on investment (ROI)

Cost overview: implementation and ongoing expenses

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